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This site states the following, "An Essex based photographer specialising in People and Lifestyles." Our analyzers noticed that the web site also said " Phil Jones is a UK photographer specialising in People and Lifestyles." The Website also stated " Creating stunning images in his unique style for advertising, editorial and marketing campaigns. Phils extremely passionate about working with people. Hes also slightly obsessed with colour coordinating his shots, creating a unique style, which sets him apart from other photographers. Beauty, Lifestyle, Corporate, Fashion and Advertising Photography." The website's header had phil jones as the most important keyword. It was followed by photographer, people and lifestyles, and commercial photography which isn't as highly ranked as phil jones. The next words the site uses is beauty photography. fashion photography was also included and might not be viewed by search engines.